Performance Metric Analysis

A close analysis of key performance indicators (KPIs) takes place here. Numbers that count engagement (likes, comments, shares, and reactions), counts of new followers, and other figures that go to the heart of the matter are closely examined. The figures involved in counting reach and counting impressions are looked at (impressions are not the same as reach), and the analytics of counting clicks and counting conversions are analyzed. Video views are counted. Audience demographics are looked at and closely scrutinized. Sentiment analysis happens. All of this happens in determining how well a brand, individual, or organization is performing in terms of audience interaction, content resonance, and overall impact.

The Performance Metric Analysis is a critical tool for social media marketers and managers since it enables them to see clearly what is performing, what is underperforming, and where to place resources to effect changes that will yield optimal results; it serves to illuminate all the actions that a social media manager might undertake. From content creation to scheduling to targeting to campaign adjustments, Performance Metric Analysis allows a manager to see which platform is performing on all or any of these levels and which is not.

Consistent tracking and evaluation of these metrics allows users to determine ROI, align their endeavors with the larger business objectives, and remain competitive in the fast-changing world of social media—where optimization of performance metrics translates reliably into visibility, audience expansion, and brand equity.