Email Marketing

The context of social media email marketing is about using email in a purposeful, strategic way to make your social media work even better. And the way to do that, folks, is to use email as a tool to complement your social media efforts, where you're using email to amplify your voice on social media. This is where we start coming back into the fold and the picture of using social media.

And this is the part that makes the most sense from a conversion rate optimization (CRO) point of view. Because when you're on a platform like Instagram, Facebook, Twitter, LinkedIn, or YouTube, for that matter, you're speaking to a specific part of your audience in real-time. But with an email list, you have access to a much broader, much more segmented part of your potential audience, and you're talking to them in a 1:1 conversation across the device spectrum, where I might be checking my mail just on my laptop, or I might be checking it on my iPhone.