Organic

When we say 'organic' in the context of social media, we mean any sort of content, interaction, or activity that happens on a social media platform without the involvement of paid promotions, ads, or sponsorships. Instead, what we call 'organic reach' relies solely on the genuine engagement of an audience and the platform's own algorithms to give the content visibility—visibility that expresses itself as 'likes,' comments, 'shares,' and 'followers. ' The authenticity of content that makes it able to resonate with an audience and the genuine engagement that content provokes are the principal engines of what might be called the 'organic reach movement.

' The engine runs best when people, brands, and businesses put in regular fuel in the form of posts, videos, images, Stories, and other updates that they share directly with their followers. If those in the social media space are trying to go 'organic,' their content is edited, ideally, to spark interest and enable conversation without any direct monetary investment to make the content reach a wider audience.