Creator

In the domain of social media, individuals or entities engaged in the production and dissemination of authentic, original content across various social media networks fall under the aegis of 'creator. ' This could be a tiny little living room in front of a computer or a state-of-the-art production studio, as video podcasting has become the new must-have in the media world. What differentiates the creator economy from the influencer economy is the same thing that has always differentiated art from advertising—creativity.

A creator operates across a dizzying array of multimedia platforms, often with absurdly abbreviated timelines, in an age of post-production overload. Yet, somehow, these do-it-yourself media professionals exude an air of authenticity and realness that has always been the hallmark of artistic expression. And that is what makes their on-camera good mornings a kind of virtual American Bandstand moment.