Banner

A banner can be defined in the context of social media as the major visual element of horizontal or vertical orientation that often appears at the top of a user's profile page, group page, or platform interface. Banners serve a crucial role in what is termed 'visual real estate' for social media users, serving as a prime spot for graphics, images, or any kind of key branding for the user. In fact, on some platforms, such as Facebook, a 'cover photo' is even more central to a user's public identity than the profile photo itself.

When we say 'banner,' we are not just talking about a photograph or image, though. A social media banner can also have a significant amount of text on it, or it can even be a kind of graphic design or digital art that includes text and key phrases. Successful social media banners aren't just large images that are hung on a virtual wall; they're images that have been thoughtfully and dynamically integrated into the platform's structure.