Platform Insights

What we call 'Platform Insights' is the collection of data, metrics, and analytic tools that social media platforms furnish. Their purpose is to help an array of users—including content creators, businesses, marketers, and social media managers—understand just how well (or poorly) their presence is performing across that platform. At this point, it is worth noting that the specific data and depth of insights available do vary depending on the platform.

Facebook, for instance, offers something it calls 'Facebook Insights,' while Instagram has its own equivalent that is simply titled 'Instagram Insights. ' These platforms, along with others like LinkedIn and Twitter, are known for socially sharing the kinds of information that help users understand their audience better. Whether the data come from observations made across the platform as a whole, or from a series of experiments conducted by the platform itself, the idea is that the information somehow helps users identify trends and gauge success.