Interest Targeting

Targeting specific interests is an incredibly powerful social media advertising strategy that allows brands, businesses, and advertisers to deliver their content, ads, or promotional messages to very specific audiences based on the kind of content they like, or the kind of people they pretend to be online. In other words, they target our interests, which they know a lot about from our activity on their social media platforms. Who engages with what content?

Who interacts with whom? What hashtags do people follow? What conversations do they have, publicly and privately?

Who watches what kind of video? Who joins what kind of group? Who searches and browses what kinds of topic spaces within the platform's ecosystem?

Platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others have a lot of very smart and very creepy ways of figuring all this out. They then let businesses use all this data to get right into the interest spaces of very specific audiences who they are more likely to convert or remain loyal to as a brand. Businesses can even pour another targeting technique, such as demographic targeting or location targeting, on top of this to get even more refined and effective ads.