Facebook Pixels

A Facebook Pixel is a short piece of code that website owners can install on their sites to collect data and track the actions of their visitors. When users visit a website with a Pixel installed, the Pixel tracks their behavior and reports it back to Facebook. This tracking happens at a very granular level.

For instance, the Pixel can tell you not just how many users visited your site, but also which pages they visited, how long they stayed on each page, and what they did after they left. Using this kind of low-level tracking, Facebook is able not only to build an incredibly detailed profile of its users but also to obtain an incredibly detailed set of profiles for just about any ad campaign you can imagine. Another thing making the Facebook Pixel so useful for advertisers is that you don’t have to be using Facebook itself to track conversions.

In other words, the Pixel can track events that are happening on your website no matter where the user came from. The event-tracking capability of the Facebook Pixel is one of its most powerful features. This is more or less what the Facebook Pixel is.

What follows is a more in-depth look at how to carry out the installation and tracking on the advertising platform, as well as an exploration of some of the best practices you should employ.