Conversion Rate

In the context of social media, Conversion Rate refers to the percentage of followers or users who complete a specific action that you desire out of the total number of users who interact with a social media post, ad, profile, or campaign—a metric that tells you how well your social media efforts are paying off in driving users toward meeting your business objectives. When you carry out paid ads or influencer marketing, for instance, and you want to know how effective these ventures are in leading people to buy products, sign up for newsletters, download your app, visit your website, etc. , you can look at the Conversion Rate.

A higher number is obviously better, as it indicates that a greater percentage of people who see these posts and ads are doing what you want. On the other hand, if the Conversion Rate is low, the problem could lie anywhere from poor targeting to poor design of the post or ad itself, to the next page that the person is directed toward after clicking on the post or ad, etc.