Display Ad

A display advertisement within social media is paid, visually oriented, and aims to push the viewer toward a product, service, brand, or message. Such ads are hard to miss—they’re in the viewer's face, regardless of what angle one might look at it from. But ads are hardly new—ask anyone who has been a part of a business or brand, either as a boss or an employee, and one is sure to find an ad somewhere along the timeline of that business or brand's existence.

But in the past, ads were condensed into small boxes, simple words, or enticing slogans. In contrast, 'display' ads on social media often look like art. Whether one is an artist, a type of person who likes to get dressed up for a special occasion, or even just someone who enjoys making a good first impression, ads can be artfully done.

And whether you’re on TikTok, Instagram, or Facebook, if you have a business, a brand, or even just a secret life as an entrepreneur, ads also can serve as a quick way toward revenue.