Content Insights

In the social media context, Content Insights refers to the in-depth data, metrics, and analytics that are extracted from user engagement and performance as well as audience behavior concerning the content published across social media platforms. This gives marketers, creators, and businesses a reading on how much (or little) their posts, videos, images, or other formats of content resonate with their desired audience. Content Insights typically consist of relevant key performance indicators (KPIs) that serve as the lifeblood of social media content assessment: likes, shares, saves, views, click-through rates (CTR), impressions, reach, and time spent engaging with the content.

To render a 'comprehensive performance picture,' these KPIs are often dissected by age, gender, location, and audience interest demographics. Tools like Instagram Insights, Facebook Analytics, and third-party social media management platforms serve up a smorgasbord of data—from which not just creators but even the most audience-forsaken brands can identify trends and decipher what content works (or doesn't work) in terms of driving engagement.