LinkedIn Ads

LinkedIn advertisements are a paid advertising solution provided by LinkedIn, the professional networking platform. These ads allow businesses, marketers, and individuals to promote their brands, services, products, and content. LinkedIn ads are a way to directly reach users of the platform and in a manner that is much more targeted than many other forms of advertising.

In addition to using their basic demographic information, like age and gender, advertisers can use LinkedIn's rich database of professional profiles to target by job title, industry, company size, and more. They can even get as specific as targeting people at particular companies or within certain groups on LinkedIn. There are four basic formats in which to run LinkedIn ads: Sponsored Content, which is native advertising that appears in users' feeds as posts; Text Ads, which are more concise and appear on the sidebar or header of the page; Sponsored InMail; and Dynamic Ads, which deliver a more personalized experience based on the viewer's LinkedIn profile.