Demographics

When it comes to social media, demographics refer to the specific statistical characteristics that define a certain audience. Knowing the demographics of an audience allows marketers and creators to better understand the specific kinds of people who use different social media platforms. These characteristics, besides the obvious fact that they are at the very core of any audience definition, include several important factors that nearly all brands consider when trying to understand what level of 'fit' they have with a certain audience.

These important factors are age, gender, and income level; education, occupation, and marital status; and cultural or ethnic background. Demographics is the information that paints a very clear picture of who your audience is on the other side of a certain social media platform. All of this audience definition work is absolutely essential for creating any level of effective content strategy, ad strategy, communication pieces, and engagement levels; it is the very foundation of an operational social media marketing plan.