Deliverables

In the context of social media, deliverables are the tangible or digital outcomes, assets, or results promised or required to be produced by an individual, team, agency, or freelancer as part of a social media campaign, strategy, or project. Deliverables cover a wide array of items specific to social media management, marketing, or content creation, depending largely on the scope of the work or the client's needs. The term 'deliverables' often conjures up thoughts of items that can be physically delivered, or at least digitized in some form, and that's largely true.

But it's also a misleading conception because some deliverables are more about means than ends. Chief among these is the 'strategy,' which is a kind of deliverable that can be quite vague or quite specific, depending on what the author decides to include in it. In the contractual or professional contexts where deliverables are specified, they're often viewed as indicators that show the progress or backbone of the project, enabling clarity and accountability for the service provider and the client.

For instance, if a business hires a social media manager, some potential deliverables are highlighted in the list that follows. Whether creative designs, measurable outcomes like follower counts, or strategic documents, the essence of deliverables in social media lies in their role as agreed-upon outputs that substantiate the effort put forth in achieving marketing goals.