Content Engagement

In the realm of social media, content engagement represents the specific, measurable interactions users have with the content shared on those platforms, such as posts, images, videos, and stories. Content engagement reflects how specific audiences respond to and interact with that piece of content rather than just viewing it. It includes a range of actions that indicate how well the content resonates with that specific audience and how well it's able to provoke interest or emotion or start a discussion.

Content engagement is very, very sought after because it indicates the effectiveness of the content at driving not just connections but, more importantly, conversations among users. It seems that the more conversations among users, the 'better' the content is. Also, from a social media marketer's point of view, each type of interaction serves as a different kind of indicator about what the audience is really responding to.

And I think it seems pretty apparent why marketers would want to know this.