Display Ad Campaigns

A strategic method of promoting products, services, and brands through paid advertising on social media platforms is the use of Display Ad Campaigns. They are the means of the Facebook, Instagram, Twitter, LinkedIn, and YouTube advertising programs, where you set a budget and pay to reach prospective customers. You buy the ads and the space in which they will be seen. The visual nature of their design is crucial, as is the design of the space they occupy. Linda describes six basic strategies for using visuals compellingly. They are all related to good storytelling. Interestingly, the first two are largely about what not to do. One covers not trying to say too much in one ad, not cramming a whole message into one image, not overloading with visuals, and not inverting the visual hierarchy and making the most important part of the ad the hardest to see. The other covers not using visuals that are misleading, even if they are eye-catching. After that, Linda moves to the right way to use visuals. One way is to place the ad in an environment where the viewer is more likely to be receptive to its message. Another is to have it appear next to (or in sequence with) an image that is more or less doing the opposite with the viewer's attention.