Banner Ads

In the context of social media, banner ads are digital advertisements typically served in rectangular or square formats and positioned strategically within social media platforms to maximize visibility and user engagement. Adjacent to compelling copy, these advertisements leverage still images, animated graphics, or even short commercials to seize the attention of users who are browsing the feed or otherwise interfacing with the platform. Indeed, the modern banner ad may be hyper-compressed and reliant on virtually no 'segmented posts' as they are intended not to break up but rather fit into the social media posting experience.

The use of banners, psychologically speaking, is preferred for their 'implied calls to action. ' After all, in the Facebook context, for example, 55 percent of the users of this platform access it 3. 5 times per day.

When using Facebook, a profile pseudonym or real, in the first four seconds of any user looking at their feed, these ads must capture attention without imposing on the user's experience. Imposition generates negative feelings about both the advertisement and the brand it promotes, not quite like but somewhat in the same vein as when a call center calls during my dinner hour.