Keyword Density Optimization

In a social media environment, the practice of optimization that is usually of interest to content creators and marketers is known as Keyword Density Optimization. This involves a strategic process in which the content's targeted keywords might be better optimized for relevance, not just within individual posts, but within the framework of posts, captions, hashtags, bios, and just about any other kind of written content that will exist on the social media platform. Why try to optimize your keywords?

Because, unless you're going for a very controlled kind of online presence where you manage low visibility (which is sometimes the choice of various artists, for instance), you'd like your content to be discoverable by virtue of automatically being categorized as 'same as' or 'similar to' other content that's already being interacted with, favorited, shared, hashtagged, and so forth.