Media Library

In the context of social media, Media Library refers to a centralized digital repository or storage space within a social media management platform, a scheduling tool, or a specific social media account where all types of media assets—like images, videos, GIFs, audio files, and sometimes even documents—are organized, stored, and easily accessible for future use in posts, campaigns, or advertisements. This feature is particularly valuable for social media managers, brands, and businesses because it enables efficient content planning: they can keep all visual and multimedia resources in one place, reusing and repurposing assets without having to search for files on different devices or locations. A lot of platforms and tools have real-time access to a collaborative Media Library, which is important because teams need to be able to use the assets stored there.

If one person 'uploads' a new video to the space—and that's what is actually happening if you think of it in terms of file management—then everyone should be able to easily access that video. If someone is 'downloading' that video (using it in a way that can't be distinguished from using a local file for that same purpose), then it might as well be 'up' in the cloud, accessible to all.