Deployment

In the social media context, deployment is launching. It is integrating new features, updates, changes, campaigns, or content onto a social media platform. And it is doing all this so that the end user does not experience any hitch.

There are 20 things that we, as social media managers, can consider when planning a deployment—20 things to assist us in ensuring our act of deployment is seamless. Items 1-8 pertain to the audience with whom we are interacting. It is critical to consider whom we are addressing before making any changes to a platform.

If the act of deployment is to speak to a featured audience, then we need to understand the kind of audience that is. If the act of deployment is to alter the messengers in the kinds of communities we occupy, then we need to know what communities we occupy. If the act of deployment is to make improvements to a platform's interface, then we really need to understand all the kinds of tools a person may be accessing, in all the kinds of environments a person may be accessing a platform, in all the kinds of states of mind a person may be in, to know if they are going to enjoy, or not, an accessibility improvement that is going to be there, whether they like it or not.