Keyword Research

In the realm of social media, keyword research takes on a slightly different form than in other contexts, like SEO. This is because social media platforms function very differently from search engines, and the way users interact with them and the content within them is also quite different. The old adage, 'It's not what you know but who you know,' can almost be rewritten as, 'It's not what you say but how you say it' (and to whom) when it comes to both search engines and social media platforms.

Marketers, content creators, and businesses need to be acutely aware of the language and terms that drive their audiences to interact with the content they post. And this goes double for trying to uncover the secret sauce that makes content resonate with audiences on a particular social media platform. There are several tools worth mentioning that can help with keyword research for social media.

They all help answer the question of what social media audiences are searching for, talking about, or engaging with on specific social platforms. (A quick rundown of a few of them comes next. ) But first, a critical distinction must be made.

When doing research to inform future posts or campaigns, it is essential to remember that the language social media users employ is usually very different from that used in search engine queries.