Brand Voice

The distinct and consistent personality, tone, and style a brand uses to communicate with its audience across social media platforms is referred to as Brand Voice. It serves as the foundation for how a brand expresses its values, mission, and identity in the digital space. It shapes the way content is written, captions are crafted, and interactions with followers are managed.

'Every post, comment, or message from a brand on social media is an opportunity to 'express themselves' through which they can shape not only their identity but also the way their audience perceives them. ' In the context of social media marketing, Brand Voice goes beyond choice of words by incorporating a brand's emotional tone—be it formal, playful, inspiring, authoritative, witty, or empathetic. And it isn't just about 'making every interaction meaningful.

' A brand's voice should be recognizable 'from platform to platform,' which is difficult to achieve if a brand strays too far 'off script' in even one of the platforms.