Follower Insights

Insights into your follower base, the people who follow you on social media, can be incredibly useful—especially if you're a business with a public profile.

These insights get at the very essence of who your followers are, giving you detailed data and even the analytics that can help you craft a near-complete understanding of their personalities. At root, this understanding is about way more than just follower count. It's about the actual individuals who populate your follower list and their specific inclinations, as well as the not-so-secret engagements they have with your content.

For example, knowing what your followers even look like ('a good picture,' as I call it) is critical. But just as important as 'the picture' is 'the story behind it.' Because if you're a business, you're painting both critical elements for anyone (yourself included) who might be trying to understand even the basic tenets of your public profile.