Domain

The term 'domain,' in the world of social media, designates the singular name or address of a website that serves as its digital 'home base' on the internet, where users can come and interact with virtually hosted content; you may consider it the place where all visible and not-so-visible 'web' resources of a website are managed. For many social media strategies, the crux moves just around this concept of a domain—this singular hub of a digital universe. Why?

Because it's within the space of these far-reaching, interconnecting social media platforms that we (as marketers, business owners, or even just social media influencers) can hold toward and promise an experience that amounts to a pretty little package of branded goodies. When you think about it, platforms like Instagram, Facebook, Pinterest, or, yes, even Twitter can serve as gigantic billboards on which to shout out to potential audience members, 'Hey! Look over here!

Come visit my (hub of a) digital universe!