Influencer

Someone who has established authority, presence, or popularity in a particular niche or community on social media can be called an influencer. These individuals sway their audience's purchasing or opinion decisions because of this authority. Some influencers have a modest number of followers, from 1K to 10K.

These are called nano-influencers. They could also have 10K to 100K followers, which is the range for a micro-influencer. Influencers who have 100K to 1 million followers are often called mega-influencers.

Those with more than 1 million followers are considered the real deal when it comes to star power. When it comes to making decisions in life, in any capacity, the more influences we have, the better off we are. Influencers exist in every niche imaginable.

From fashion and beauty to travel, gaming, fitness, and tech, influencers can be found in a wide variety of communities across social media platforms. However, in the vast influencer ocean, there are some pretty big fish.