Landing Page

In the context of social media, a Landing Page refers to a standalone webpage specifically designed with the solitary purpose of directing a targeted audience from a social media platform—like Facebook, Instagram, Twitter, LinkedIn, or Pinterest—to complete a particular action. This action could be anything from signing up for a newsletter to purchasing an item, from registering for an event to downloading an eBook. Unlike a traditional homepage, which can be cluttered with all sorts of links and distractions, a Landing Page is highly focused; it and any content directly associated with it are pretty much linkless and distraction-free, and they serve to complete the 'call to action' (CTA) that lured the prospect there in the first place. For instance, if someone clicked on a Facebook ad for a free 14-day trial of Crazy Egg, the page that that person would then be directed to would serve to highlight the benefits of the trial in a way that just about guarantees that that person will either a) sign up for the trial or b) go back and click another ad for Crazy Egg to accomplish the same sign-up.