Customer Engagement Insights

In the realm of social media, Customer Engagement Insights reflect not just what is being said but also how well—or poorly—brands are connecting with their followers. These are the not-so-secret secrets to evaluating the health of a brand's social media presence. At their most basic, Engagement Insights tell companies what kind of conversations they are (or aren't) sparking with their audience.

But they also go far beyond that, providing a treasure trove of underutilized data (in many cases, not even the brands themselves realize how much gold can be mined from their Conversations). In this Datenschrift, we're going to shed some light on the various ways that Engagement Insights can be used, or perhaps just tell you what they are to avoid that underutilized situation altogether. Whether your brand is leveraging them or not, these are tools you've got at your disposal to help measure the depth of the relationships you're building with your audience.