Customer Advocacy

In the context of social media, Customer Advocacy refers to the support, promotion, and endorsement of a brand, product, or service by extremely satisfied and loyal customers who willingly share their positive experiences with others, often through posts, comments, reviews, and recommendations on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. This term not only marks a significant shift in modern marketing but also emphasizes a new era of leveraging authentic and organic voices. It extends beyond just happy customers; it encompasses individuals who actively engage with a brand’s online content and reputation, practically defending it with fervor, posting user-generated content (UGC), tagging the brand in their own posts, and making recommendations that heavily influence the purchasing decisions of anyone lucky enough to be in earshot or eyeshot of their online communities.

Brands that focus on this kind of ridiculous fun do so with only one intent in mind: to spread the kind of word-of-mouth that is next to impossible to shut up and trust not to be a lie. Brands do this because they can. And they can because their products and the experiences they offer are worth talking about.