Conversion Rate Tracking

Tracking social media conversion rates entails carefully measuring and evaluating the percentage of social media users who perform a desired action after being exposed to an individual post, advertisement, or campaign. This desired action could also be termed a 'conversion.' What exactly a conversion is can vary significantly even from one campaign to another, encompassing anything from clicks on trackable links and video views that are tracked through Facebook, Instagram, or other social media ads to page likes, event RSVPs, or app downloads. And then there are those conversions that are tracked more hashely through conversion pixels placed on web pages where the conversions are supposed to happen. (These pixels also serve to track several other not-so-innocent things. Marketers can, after placing a conversion pixel on your webpage, track not only the conversion made but also the actions taken up to that point. This is how many social media marketers 'know' that what they are doing is effective—because they can measure effectiveness in terms of actual conversions that lead to ROI. Of course, this kind of effectiveness and efficiency is also what separates the not-so-good social media campaign from the really good ones.