Personal Branding Strategy

Intentional and deliberate planning goes into the establishment, growth, and promotion of an individual's distinctive identity, vocational expertise, and values on various digital platforms. This strategy is commonly referred to as 'personal branding.' Individuals 'brand' themselves via a very specific, curated, and well-thought-out communication strategy across a variety of social media and professional networking platforms. This is done for a set of reasons that largely relate to career growth and visibility. At the most basic level, a communications strategy founded on the distinctiveness of 'who you are' should enable folks to connect 'with' you and 'to' you across social platforms with a certain level of ease, and also with a certain level of ease when relating to 'what you do.' There should be no easy way or hard way in finding out that you are, in fact, an incubating author. A well-thought-out personal communication strategy — as it relates to branding — should also touch upon the level and layer of 'trust' an audience has with you, in terms of 'what you say' on these same platforms.