Real-Time Insights

The instantaneous collection, analysis, and presentation of data and metrics allow businesses to observe, as if in real-time, the activities and interactions of their audiences on social media platforms. These data-driven windows into the behaviors of audiences can be used by social media managers and marketers to make immediate decisions or course corrections about how to engage with and relate to their audiences, thus enhancing their performance in the emerging trend of social media. What constitutes 'Real-Time Insights' flows eternally and ineluctably out of the social media platforms and the users that inhabit them.

The net that garners this information has been cast so wide and so close to the platforms themselves that all the interactions, and even many of the non-interactions, of all the users can be monitored almost instantaneously. These interactions consist of everything from likes, follows, and mentions of a brand to the serious business of trending topics or half-baked, breaking news that can significantly impact a brand's bottom line and online reputation.