Lead Generation

Social media lead generation is the act of attracting and capturing potential customers, clients, or followers (leads) using social media platforms. The objective is to get the leads to take certain pre-defined actions that indicate to you their interest in your brand, product, service, or offer. The actions could range from clicking a link to an article you’ve written about an aspect of your business (indicative of their interest in your expertise) to following you on social media (a good predictor of future engagement).

The process also works in reverse: if your potential customers, clients, or followers do not share the 'normal' interest indicators (liking, sharing, saving, following), then you are not very likely to have a lead that even needs nurturing. To get leads, you start by putting engaging, relevant content out in front of your social media audience. You share posts, stories, videos, and even ads, in which you are trying very hard to seem engaging, relevant, and above all, not too salesy (however, sometimes being salesy seems to work).

This is the fundamental act of lead generation in the social media context.