Ad Budget

Advertising Budget pegs the total money set aside for putting forth any number of advertising campaigns—a number that can run into the hundreds of thousands or even millions of dollars for some firms—through various social media platforms, like Facebook, Instagram, TikTok, LinkedIn, and others, over a certain amount of time. (See Figure 1. 4.

) This money can go toward a ton of different ad-related expenses and ultimately helps pay for any number of parting-of-the-ways, 'kiss goodnight, goodbye' ads across the Spaces-Clubhouse-Snapchat universe, as well as a few ad-related expenses that you might not have imagined were necessary to effectively accomplish those marketing objectives—to, say, drive traffic to your website, get folks to sign up for your service, increase the number of 'likes' you're getting on your posts, or to just plain sell something. A well-planned advertising budget is one of those money matters that can definitely help you serve it up on a virtual platter without draining the bank.