Evergreen Content Ideas

These concepts revolve around producing forms of content—be it posts, visuals, articles, videos, or otherwise—that tackle timeless subjects, resolve easily relatable quandaries, or lend profundity and substance to situations that render them enduringly relevant. Such forms of content, in their various incarnations, live on, often generating renewed enthusiasm and engagement many moons after they were first created and unveiled to the public.

Content that remains fresh long after its initial publication is called evergreen. Social media can be a way of communicating this evergreen content. How-tos, tutorials, and industry tips might form the basis of such communication. Altogether, this type of content addresses the needs and interests of an audience. Andrade (2019) notes that some common forms of evergreen content include the following:

Evergreen content ideas give social media marketers something to work with in terms of basics and foundation. They're content concepts that are never going to lose relevance whatsoever. The social media marketer can think about them in terms of the four Rs: They can repost them, repurpose them, reach new audiences with them, and consistently ensure engagement with their evergreen content ideas long into the future.

Evergreen ideas also improve content calendar consistency and reduce the need to create new material all the time. That’s great because the very first step in our long-term plan—aiming to be that funnel at the top of the content marketing process—is to boost website traffic. Evergreen content also helps establish authority, keeping you relevant and interesting across platforms.

The fundamental social media planning mechanism that ensures the delivery of asset-like content—content that appeals to an audience today, tomorrow, and far into the future—rests on a three-step process that even very small teams can execute.