Image Optimization

The process of preparation and enhancement of images to make sure they are aligned with the very specific visuals and goals set by platforms, audiences, or campaigns is what is known as Image Optimization. Practiced by digital marketers and social media managers across the globe, Image Optimization is not as simple as it sounds and requires a degree of technical knowledge complemented by a good sense of aesthetics. First, we must understand the tools we are working with. When preparing images for use on various social media platforms, we must know the requirement, in terms of size and format, for each platform since they vary from one to another. Additionally, we must know how to adjust the actual image itself in terms of hue, saturation, brightness, and other aspects of coloration that can make a visual pop in ways it would not otherwise. Finally, we should make strategic moves with the use of alt text and the actual content of the images to ensure they are found easily across different search engines, including (and especially) the algorithms of the various social media platforms themselves.