Video Content Ideas
Creative, strategic, and innovative video content ideas form the very basis of the shareable and engaging video content that captivates audiences on the major social media platforms—Instagram, TikTok, YouTube, Facebook, LinkedIn, and Twitter (X). This form of content holds the same sort of primacy in the marketing universe as visuals and words do, yet it entails even more consideration on the part of the content creator. Why is this?
Because video content, in and of itself, is a bad idea if it doesn't work at the very basic level of sustaining users' attention for a matter of seconds. And the thing that makes it work at that basic level is the good old 'what happens next? ' principle that narratives also rely on.
Violate this principle, and you've created a marketing 'fail' moment that may actually make users less inclined to engage with your brand.
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