Showcase

The context of social media makes 'showcase' refer to something somewhat different from a typical presentation. A brand or an individual’s offering on social media is the product of an interplay—in real time—between themselves and their audience. Therefore, for a brand or individual to maneuver within this, they must understand what kind of offering they are showcasing, the expressed value of that offering, and the anticipated reaction from the viewer.

It's like being on a social stage. Each move matters. In this context, showcasing is the act of demonstrating one's offering through the lens of what makes it most appealing, engaging, or astounding.

Unlike traditional modes of displaying brand content or even a talent like singing or acting, the method of showcasing on social platforms necessitates doing so in a way that captivates, entertains, or stuns viewers so they'll want to watch, share, and listen to what happens next.