Growth Hacking Tactics

Growth hacking on social media is an experimental, almost scientific, approach to audience growth. It relies on conventional and some unconventional means to build an audience quickly using as few resources as possible. The tactics are data-driven, meaning growth hackers look at the numbers to tell them what is working and what is not.

Then they act on that intel. They also use A/B testing to experiment with variations of what they are doing to see which version works better. For example, A/B testing could be done on whether a post in the main feed at a certain time or in a story at a certain time gets more engagement.

A/B testing requires having two versions of a post to test, which also necessitates having more content to work with. Using calls to action in posts can greatly encourage engagement as well as the sharing of that post. These calls can range from asking followers to participate in a poll to using a fill-in-the-blank 'what comes to mind when you read this?

' activity that really gets human synapses firing. Following an Instagram story with a post with a similar message can help ensure that the followers and the brand are still on the same page, even as the post moves downward in the main feed.