Link Monitoring

Monitoring links on social media means keeping track of them. As of 2018, people were sharing links to a lot of different places. Some of these places even changed the URLs for the links.

Then, think of a link shared in 2018 that was only good for 2018; a link that's still good in 2023 might not be helpful if it doesn't go somewhere relevant for 2023, either because it was designed to go to a 2018-only experience or because it's not functional anymore and the URL's just dead. And even if the URL's not dead, if you don't know how many people clicked on your link, where the traffic they generated came from, or what they then did once they got to the other side, you're really just kind of winging it, right?