#Content Calendar

Dec 4, 2025 • Frank Heijdenrijk

Creating a social media content plan from scratch is the single hardest part of growing your online presence. You stare at a blank calendar, ideas feel forced, and before you know it you're either posting randomly or not posting at all. Most small businesses I talk to are stuck in exactly that loop - treating social media like an afterthought instead of the revenue engine it can be.

Dec 3, 2025 • Frank Heijdenrijk

As a small business owner, you're probably juggling a million tasks already - running operations, serving customers, and somehow trying to keep your social media alive. But let's be real: coming up with fresh ideas every week feels overwhelming, especially when you don't have a clear strategy or the budget to hire an agency.

Nov 27, 2025 • Frank Heijdenrijk

A detailed content repurposing workflow that starts with a high-value core asset, extracts modular units, and systematically turns one idea into 30+ posts across platforms.

Nov 26, 2025 • Frank Heijdenrijk

A contrarian LinkedIn system that audits your niche, borrows unexpected formats, and scales distribution to turn scroll-stoppers into B2B leads.

Nov 25, 2025 • Frank Heijdenrijk

Learn how I built B2B SaaS social strategies by auditing wins, matching mediums, and recycling internal assets into compounding demand.