Privacy Policy

Introduction

Welcome to WoopSocial ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our social media management platform and related services (collectively, the "Service"). Please read this Privacy Policy carefully.

By accessing or using our Service, you agree to this Privacy Policy. If you disagree with the terms of this Privacy Policy, please do not access the Service.

Information We Collect

Information You Provide to Us

• Account Information: Name, email address, password, and profile information
• Payment Information: Billing details, payment method information (processed securely by third-party payment processors)
• Social Media Account Information: When you connect your social media accounts (Twitter, LinkedIn, Pinterest, etc.), we collect access tokens and profile information necessary to provide our services
• Content: Posts, images, videos, and other content you create or schedule through our platform
• Communications: Messages you send to us, including customer support inquiries
• Feedback and Surveys: Information you provide in surveys or feedback forms

Information Collected Automatically

• Usage Data: Information about how you use our Service, including features accessed, time spent, and user interactions
• Device Information: IP address, browser type, operating system, device identifiers, and mobile network information
• Log Information: Server logs including access times, pages viewed, and actions taken
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies
• Analytics Data: Performance metrics, error reports, and usage statistics

Information from Third Parties

• Social Media Platforms: Information from connected social media accounts, including follower counts, engagement metrics, and post performance data
• Authentication Services: Information from third-party authentication providers
• Integration Partners: Data from third-party services you choose to integrate with our platform

How We Use Your Information

We use the information we collect for the following purposes:

Service Provision

• Provide, operate, and maintain our social media management platform
• Schedule and publish content to your connected social media accounts
• Generate analytics and performance reports
• Manage your account and provide customer support
• Process payments and manage subscriptions

Communication

• Send transactional emails and notifications
• Provide customer support and respond to inquiries
• Send marketing communications (with your consent)
• Notify you about changes to our Service or policies

Improvement and Development

• Analyze usage patterns to improve our Service
• Develop new features and functionality
• Conduct research and analytics
• Monitor and analyze trends and usage

Legal and Security

• Comply with legal obligations and regulatory requirements
• Protect against fraud, abuse, and security threats
• Enforce our Terms of Service and other policies
• Resolve disputes and investigate violations

How We Share Your Information

We may share your information in the following circumstances:

Service Providers

We work with third-party service providers who help us operate our Service, including:

• Cloud hosting and infrastructure providers
• Payment processors and billing services
• Email and communication services
• Analytics and monitoring services
• Customer support tools

Social Media Platforms

When you use our Service to post content to social media platforms, we share your content and related information with those platforms according to their terms of service and privacy policies.

Legal Requirements

We may disclose your information if required by law or in response to:

• Court orders, subpoenas, or other legal processes
• Government or regulatory investigations
• Requests from law enforcement agencies
• Protection of our rights, property, or safety

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Social Media Integration

Our Service allows you to connect and manage multiple social media accounts. When you connect your social media accounts:

• We access your account information as permitted by the platform's API and your authorization
• We can post content, schedule posts, and retrieve analytics data on your behalf
• We may store access tokens and refresh tokens to maintain the connection
• We collect performance data to provide analytics and insights

You can revoke these permissions at any time through your social media account settings or by disconnecting the accounts in our platform.

Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption: Data in transit and at rest is encrypted using industry-standard protocols
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Audits: Regular security assessments and penetration testing
• Monitoring: Continuous monitoring for security threats and vulnerabilities
• Incident Response: Established procedures for responding to security incidents

However, no security system is impenetrable. We cannot guarantee the absolute security of your information.

Data Retention

We retain your personal information for as long as necessary to provide our Service and fulfill the purposes outlined in this Privacy Policy:

• Account Information: Retained while your account is active and for a reasonable period after account closure
• Content and Posts: Retained according to your settings and legal requirements
• Analytics Data: Retained for up to 3 years for business analysis purposes
• Communication Records: Retained for customer support and legal compliance purposes

You can request deletion of your personal information at any time, subject to legal and contractual obligations.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

General Rights

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a structured format
• Objection: Object to certain processing of your information
• Restriction: Request restriction of processing in certain circumstances

Marketing Communications

You can opt out of marketing communications at any time by:

• Clicking the unsubscribe link in marketing emails
• Updating your preferences in your account settings
• Contacting us directly

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

Types of Cookies

• Essential Cookies: Necessary for the Service to function properly
• Performance Cookies: Help us analyze usage and improve performance
• Functionality Cookies: Remember your preferences and settings
• Marketing Cookies: Used for advertising and marketing purposes

Managing Cookies

You can manage cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Service.

Third-Party Services

Our Service may contain links to third-party websites and services, including:

• Social media platforms (Twitter, LinkedIn, Pinterest, etc.)
• Payment processors
• Analytics services
• Customer support tools

These third parties have their own privacy policies. We are not responsible for their practices and encourage you to review their privacy policies.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including:

• Adequacy decisions by relevant authorities
• Standard contractual clauses
• Binding corporate rules
• Certification schemes

Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to remove such information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will:

• Update the "Last updated" date at the top of this policy
• Notify you of material changes via email or through our Service
• Post the updated policy on our website

Your continued use of our Service after any changes constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area, our legal basis for processing your personal information includes:

• Contract: Processing necessary to perform our contract with you
• Legitimate Interest: Processing for our legitimate business interests, such as improving our Service
• Consent: Where you have given specific consent for certain processing activities
• Legal Obligation: Processing required to comply with legal obligations
• Vital Interests: Processing necessary to protect vital interests of you or others